Prime Protein

A complete source of grass-fed, beef protein to fuel your body.

  • Build and repair tissues with whole-food protein.

  • Refuel with the nutrition of 4 ounces of beef in each scoop.

  • No added chemicals, fillers, binding agents or artificial coloring or sweeteners.

  • Doctor-develop and paleo-approved.

Stay Lean*

Boost Muscle Recovery*

Increase Strength*

Prime Protein vs. other supplements

We think protein blends should be made of pure protein, not junk your body doesn't need. That's why Prime Protein is made from real, whole-food ingredients only.

A mighty amount of protein in every scoop

Every serving of Prime Protein contains 4 oz of grass-fed beef. That's 21g of protein and absolutely no sugars (we use stevia powder to sweeten our blends).

Why use beef over other protein sources (like whey)?

Beef protein is packed with the collagen, gelatin, and micro-nutrients your body needs. Unlike other protein powders, it's not packed with possible allergens found in soy, dairy, egg, or whey. Studies have shown that beef protein provides additional benefits to strength, hypertrophy, and fat loss over whey.

Super good for you, and still tastes like dessert

Prime Protein is tastes like dessert (vanilla, strawberry or chocolate - you pick!). That means you can add Prime Protein to any drink or recipe for a delicious way to get whole-food protein.

All the things you need, none of the things you don't

We think protein blends should be made of pure protein, not chemicals and junk your body doesn't need. That's why Prime Protein is made from real, whole ingredients only.

Doctor Developed. Backed by science

Trust Equip to fuel your body with the nutrients it needs to thrive. Developed by Dr. Anthony Gustin, a functional medicine and sports rehab clinican.

Dr. Anthony Gustin

Prime Protein

Customers love Prime Protein

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  • Why not just eat beef instead of taking a supplement?

    We encourage our customers to maintain a well-balanced diet but it's not always possible (or preferred) to eat a full steak meal. Prime Protein is the easiest way to get the benefits of 4 oz. of grass-fed beef, in a single scoop. Use Prime Protein for a meal supplement, or as a post-workout boost.

  • Why use beef over other protein sources (like whey)?

    Beef protein is packed with the collagen, gelatin, and micro-nutrients your body needs. Unlike other protein powders, it's not packed with possible allergens found in soy, dairy, egg, or whey. Our careful dose of real-food ingredients gives you the nutrients you need to build muscle, and repair ligaments, tendons, joins, hair, and skin. Plus, Prime Protein is non-inflammatory. Most other animal-based protein powders can cause inflammation (such as powders made from egg protein), not beef protein. It's just 21-grams of 100% grass-fed beef in every scoop. Lastly, studies have shown that beef protein provides additional benefits to strength, hypertrophy, and fat loss over whey.

  • Does Prime Protein taste like beef?

    Not at all. We've spent years creating the perfect blend of ingredients so you get the benefits of beef protein, in a delicious supplement. The all-natural cocoa powder and stevia we use make Prime Protein subtly sweet. Many customers say it tastes like chocolate brownies!

  • Why should I choose Prime Protein over other beef protein supplements?

    Your body wants to be fed real foods only, but most other supplements on the market are loaded with chemicals, fillers, and artificial flavors. Worse yet, they hide this from you, the consumer. Only Equip is 100% transparent about the ingredients inside our products. Prime Protein is made from just three ingredients: grass-fed beef, all natural cocoa powder, and stevia. 70% of Prime Protein is made from muscle meat, 30% is made from collagen, gelatin, and micro-nutrients. This perfect blend gives you the nutrients you need to support your health goals, including staying lean, increasing strength, and boosting muscle recovery. Plus, we make Prime Protein the same way bone broth is made: Heated on low so that the protein dissolves into a broth. This preserves the nutrition of the beef. You get the full benefits of a 4 oz cut of beef, in a powder you can add to any meal or drink.

  • How much protein is in every serving?

    There are 21 grams of protein for every serving. That's 10% more than the industry, meaning you get more grass-fed beef protein in every scoop.

  • How many servings per bag?

    Prime Protein contains 30 servings of muscle-building beef protein per bag. Most customers use Prime Protein daily, meaning each container offers a month's supply. With our subscription delivery services, you can get your monthly supply delivered to you automatically—and save 15% off your order.

  • When should I take Prime Protein?

    Prime Protein is the perfect supplement to have whenever you want 21 grams of grass-fed beef protein, that's because it has a full complement of amino acids (unlike plant-based proteins). It's more than a supplement. It's a natural source of the collagen, gelatin and micro-nutrients you'd find in a 4 oz. steak. Take Prime Protein after a workout to build muscle and repair ligaments and take it as a meal replacement. With Prime Protein, it's never been easier to feed your body.

  • What is Prime Protein's amino acid profile?

    Prime Protein provides complete protein. Below is our amino acid profile. Typical values. Grams per 25g serving: Alanine: 2.2 Arginine: 1.89 Aspartic acid: 1.5 Cystine + cystein: 0.03 Glutamic acid: 2.75 Glycine: 5 Histidine: 0.28 Hydroxyproline: 2.55 Isoleucine: 0.43 Leucine: 0.93 Lysine: 0.95 Methionine: 0.23 Phenylalanine: 0.58 Proline: 3 Serine: 0.85 Threonine: 0.53 Tryptophane: 0.09 Tyrosine: 0.33 Valine: 0.75

  • Do you use chemicals to process the grass-fed beef?

    No! We strictly use thermal and mechanical processing to keep our grass-fed beef clean.

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Return Policy

You are entitled to an exchange or refund within 30 days of your purchase. Please note that the product must be returned unused, in original packaging including all labels. In case of refund neither the original shipping cost nor the return shipping cost will be repaid. The return address is 1021A Valencia St San Francisco CA 94110.