Old Ads We ll Never See Again
Advertisers have used adorable children to sell things for over a century. This gallery of vintage Post ads shows kids being used to sell some very child-unfriendly products, from light bulbs and motor oil to shaving cream and cigarettes.
Bigger Problems Than a Corset
The lucky female parent mentioned in this 1900 ad won't have to worry about a rusty corset, leaving her more time to worry that her niggling girls are running effectually the house naked.
The Saturday Evening Mail
March 17, 1900
Vivid Lights, Large Trouble
This 1925 Dim-a-Lite advert shows that y'all don't have to "mortgage your home and sell your jewels to save your kid's eyes" from "the danger of bright, glaring lights."
The Saturday Evening Mail
March 14, 1925
How Children Are Like Cars
Why would a ill child want a sealed piston ring? Co-ordinate to this ad from 1938, and then he wouldn't need so much oil.
The Saturday Evening Post
March 19, 1938
Don't Grab the Wrong Bottle
No, you should not feed motor oil to a babe, nor should you fill your machine'due south crankcase with milk. That's as true today as it was in 1938, when this ad appeared.
The Saturday Evening Post
March 26, 1938
Sweet Nutrition
This ad from 1941 hopes you'll get your baby started early on foods "enriched" with dextrose, which "increases their energy-value."
The Sabbatum Evening Mail
April 5, 1941
Await Who'southward Talking
In April of 1942, this baby tells a disarming story about how her family unit is happier e'er since they switched to Palmolive soap. Fifty-fifty dad's shower-singing is louder!
The Saturday Evening Post
Apr xviii, 1942
Pinkish Product for Pale-faced Pipsqueak
This ad from 1942 shows how Pepto-Bismol can help an over-indulging child get back to playing Tonto pronto.
The Saturday Evening Post
May 9, 1942
A Smoky Christmas
In 1942, nada said "Merry Christmas" quite like a young male child in a bellhop's compatible perched on top of a gigantic pack of cigarettes.
The Sabbatum Evening Post
December 12, 1942
Quite the Stocking Stuffer
During the 1940s, Philip Morris ran a whole series of ads featuring this young bellhop. This ad notes that cigarettes are "fine to give, fine to go," but it'southward unclear whether the boy is giving or receiving.
The Saturday Evening Post
December 9, 1944
Editor's Notation: When we nerveless the vintage ads for this gallery, it didn't occur to usa that these images could exist anything but what they appeared to be: A cigarette advertisement campaign that centered on a young boy. Nosotros were wrong. The bellhop in these ads, Johnny Roventini, was born in 1910 and began working for Philip Morris equally a radio and tv spokesman in 1933. It seems he was a popular effigy in his time — well-known enough even to get an obituary in The New York Times after he died in 1998.
According to that obituary, Roventini had "a pituitary gland disorder that halted his development…and left him with a 12-year-erstwhile'south body for the rest of his life." There's no telling whether readers in the early 1940s would take recognized Johnny Roventini in these ads or seen just a boy. Nearly likely, it was a fleck of both. Still, we don't wait to e'er see a cigarette ad campaign quite like this e'er once more.
All-Nutritious Margarine
This child really loves white bread spread with margarine, which, co-ordinate to this 1953 ad, contains only things that are good for you lot. (At present if only we could teach him to chew with his mouth closed.)
The Saturday Evening Post
January 17, 1953
Leaves You Soft Equally …
Sure, shaving with Barbasol will make your skin as soft as a infant'southward, but with this 1953 ad, we're all imagining the mess this kid will make when he gets his hands on that tube.
The Saturday Evening Mail service
March 28, 1953
Clear and Present Danger
In the category Child Endangerment for the Sake of Ad, this campaign might take the gold. This ad from 1953 is simply one in a serial that showed photos of children encased in cellophane.
The Saturday Evening Post
Baronial 29, 1953
A Shortening Life
In 1959, chicken fried in Mrs. Tucker'southward Shortening was the meal of selection for freckle-faced girls in gingham dresses.
The Saturday Evening Post
December 12, 1959
Polio Sells
In this 1960 insurance ad from Metropolitan Life, these boys aren't so much plunging into the h2o as they are jumping toward the word POLIO. Children and fear: a perfect pairing for an ad campaign.
The Saturday Evening Post
March 12, 1960
Hitting the Road Early
Though the claim the Asphalt Constitute makes in this 1960 advertisement would be disproven time and time again, this immature driverhoped-for from a land before mandatory seatbelts and child restraints is but ambrosial.
The Saturday Evening Mail service
August 6, 1960
The Marlboro Baby
Even the Marlboro Man was once a baby. The early 1950s saw a whole series of Marlboro Baby ads, similar this one from 1950.
The Saturday Evening Post
October 21, 1950
The precocious kid in this 1951 ad already knows what brand of cigarette he'll fume when he's older.
The Saturday Evening Post
June xxx, 1951
Coming Soon from The Saturday Evening Post: Ads You'll Never See Once again
A special collector's edition of The Saturday Evening Mail service filled with ads from the past that will delight, entertain — and sometimes shock — with images and concepts that are thoroughly inappropriate today. You'll cringe when you see babies wrapped in then-brand-new cellophane. You'll laugh out loud at Santa promoting a cigarette brand. Y'all'll wince at an advertisement that threatens housewives with a spanking for failing to complete their domestic chores. More than just an entertainment, the special issue offers a snapshot of attitudes about gender, childrearing, and marketing in an era that most readers volition remember all too well.
It'due south too early on to order, simply if you lot might be interested in purchasing this product, please click here and we'll send you a notice when the special upshot is available.
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Source: https://www.saturdayeveningpost.com/2016/02/ads-youll-never-see-again-kids-can-sell-anything/
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